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About Us Our Story

Like many other successful business ideas, owayo was conceived over a few pints. The initial concept was created by 3 athletes. The goal was to offer athletes, clubs and sponsors a better way to order their dream sportswear. Today, over 90 employees work together to provide each customer with an unmatched experience when creating their individual sports apparel.
A cyclist in a yellow and white jersey with sponsor logos rides a road bike in a desert-like landscape, giving a thumbs-up gesture.

Our Mission

owayo produces high end customizable sports apparel made exclusively in Europe. The pillars of our mission statement are top quality products, quick lead times and a friendly customer-oriented service team.

About Us

Founded in 2001, owayo was conceived during a night at the pub. Fifteen years later, we are completing orders for customers in 167 countries. The business that initially started as a 3 man venture, now encompasses an operational area of 14.000 sqm. All employees are active athletes, incorporating their multifaceted experiences every day on the job.
Two ice hockey players in full gear sit on a wooden bench in a locker room, surrounded by sports bags and skates.
A group of runners in customized sportswear from owayo pose in front of a tent, some wearing race numbers.

Our Sports Culture

Driven by the enthusiasm of sports, our employees have established multiple different sports teams to allow employees to pursue their passions for hockey, soccer, cycling and running. Our owayo sport groups are especially beneficial for product development. Our avid athletes work closely with our R&D department - offering valuable feedback to ensure our products meet the demands of athletes doing what they love.

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